Set Up Email Branding for Professional Customer Emails
When sending customer notifications through the Bird Pickup & Delivery app using your own company email, proper email authentication is essential. Setting up DKIM and Return-Path records ensures that your emails are delivered reliably and recognized as legitimate.
Access Bird App Notification Settings
In the Bird app, navigate to Settings → Notifications
Add your company details such as email, name, logo, etc.
Click Verify to see the Hostname and Value fields for both DKIM and Return-Path.
Copy the Hostname & Value
DKIM: Usually a TXT record with a selector._domainkey format.
Return-Path: A CNAME record used to handle bounces and ensure correct email routing.
Log in to Your DNS Provider
Go to the domain’s DNS management page.
Add a New TXT Record
Host/Name: Paste the Hostname you copied from Bird App(e.g., 20250319153404pm._domainkey.yourdomain.com).
Type: TXT
Value/Content: Paste the DKIM key value you copied from Bird App.
Save & Wait for Propagation
DNS changes can take up to 48 hours to fully propagate.
Add a New CNAME Record
Host/Name: Paste the Return-Path hostname from Bird App(e.g., pm-bounces.yourdomain.com).
Type: CNAME
Value/Points to: Paste the Return-Path value from Bird App(e.g., pm.mtasv.net).
Save & Wait for Propagation
Again, allow time for the DNS to update.
After setting up the DNS records, return to the Bird app’s Notification settings and click Verify (or follow any provided instructions to confirm the setup). Verification ensures that:
Your DKIM record is published and valid.
The Return-Path CNAME record is correctly pointed.
Resources for Adding DKIM and Return-Path Records to DNS for Common Hosts and DNS Providers
DMARC Guide and Best Practices
My DKIM Record Won’t Verify | Postmark Support Center
My Return-Path Record Won't Verify | Postmark Support Center
Improved Deliverability: Authenticated emails are more likely to reach your customers’ inboxes.
Brand Protection: Reduces the risk of spoofing and phishing attempts.
Reputation Management: Maintains a positive sending reputation with ISPs and mail providers.
Once your DNS records have been verified, your company email will be fully authenticated to send customer notifications through the Bird Pickup & Delivery app.
Related Document: Ready for pickup and dispatch email notification
1. Retrieve DKIM & Return-Path Details
Access Bird App Notification Settings
In the Bird app, navigate to Settings → Notifications
Add your company details such as email, name, logo, etc.
Click Verify to see the Hostname and Value fields for both DKIM and Return-Path.
Copy the Hostname & Value
DKIM: Usually a TXT record with a selector._domainkey format.
Return-Path: A CNAME record used to handle bounces and ensure correct email routing.
2. Configure DKIM in Your DNS
Log in to Your DNS Provider
Go to the domain’s DNS management page.
Add a New TXT Record
Host/Name: Paste the Hostname you copied from Bird App(e.g., 20250319153404pm._domainkey.yourdomain.com).
Type: TXT
Value/Content: Paste the DKIM key value you copied from Bird App.
Save & Wait for Propagation
DNS changes can take up to 48 hours to fully propagate.
3. Configure Return-Path in Your DNS
Add a New CNAME Record
Host/Name: Paste the Return-Path hostname from Bird App(e.g., pm-bounces.yourdomain.com).
Type: CNAME
Value/Points to: Paste the Return-Path value from Bird App(e.g., pm.mtasv.net).
Save & Wait for Propagation
Again, allow time for the DNS to update.
4. Verify Your Records
After setting up the DNS records, return to the Bird app’s Notification settings and click Verify (or follow any provided instructions to confirm the setup). Verification ensures that:
Your DKIM record is published and valid.
The Return-Path CNAME record is correctly pointed.
Useful Help Resources
Resources for Adding DKIM and Return-Path Records to DNS for Common Hosts and DNS Providers
DMARC Guide and Best Practices
My DKIM Record Won’t Verify | Postmark Support Center
My Return-Path Record Won't Verify | Postmark Support Center
Benefits of Proper Email Authentication
Improved Deliverability: Authenticated emails are more likely to reach your customers’ inboxes.
Brand Protection: Reduces the risk of spoofing and phishing attempts.
Reputation Management: Maintains a positive sending reputation with ISPs and mail providers.
Once your DNS records have been verified, your company email will be fully authenticated to send customer notifications through the Bird Pickup & Delivery app.
Related Document: Ready for pickup and dispatch email notification
Updated on: 05/12/2025
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