How to Customize Email Templates in Bird App

Updated June 5, 2026

You’ll learn how to personalize email notifications sent to customers and your internal team through the Bird Pickup & Delivery app.

Customizing email templates lets you maintain brand consistency and provide clear communication to your customers about their delivery or pickup orders.

Which Emails Does Bird Send?

Bird sends the following notification emails. Most are specific to pickup and delivery orders, while a few also apply to shipping orders.

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Email	Sent For	Recipient
Ready for Pickup	Pickup orders	Customer
Order Picked Up	Pickup orders	Customer
Out for Delivery	Delivery orders	Customer
Order Delivered	Delivery orders	Customer
Order Edited	All order types (when “Notify Customer” is checked)	Customer
New Order Notification	Pickup and delivery orders	Staff

ℹ️

For shipping orders, Shopify’s own order confirmation email is used. To include delivery date and time in that email, see How to Add Date and Time to Order Confirmation Emails.

Access Email Template Settings

Navigate to your Bird app dashboard
Click Settings in the left sidebar
Select Notifications from the settings menu

You’ll see the email template customization options.

Settings menu showing the Notifications option

Select and Customize Templates

In the Notifications section, locate the email template you want to modify
Click on the specific email template name

The template editor will open for customization.

Email template selection screen showing available notification types

Edit Template Content

Modify the Email Subject field with your preferred subject line
Update the Email Body content using the text editor
Use available variables to include dynamic order information

Your template is now ready for testing.

Email template editor showing subject and body customization options

Save and Preview Changes

Click the Save button to store your customizations
Use the Preview button to review how your email will appear
To revert your changes, click the Reset to Default button to restore the original template

Your email template is now customized and ready to use.

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If your store supports multiple languages, Bird automatically sends emails in the customer’s language when a translated template is available. You can create translated versions of each template from the template editor.

Preview button showing how to test email template changes

Preview of the edited Email Template

What You Can Personalize

You can freely edit the subject line and body text of any template — just type what you want.

To include dynamic order data (like the customer’s name or order number), use variables. Wrap them in double curly braces like {{ order_name }} and they will be replaced with real data when the email is sent. You can use variables in both the subject line and the email body.

Order Details

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Variable	What It Shows	Example
`{{ order_name }}`	Order number	#1042
`{{ order_status_url }}`	Link to order status page	—
`{{ total_price }}`	Order total	49.99
`{{ total_discounts }}`	Total discounts applied	5.00
`{{ note }}`	Order note	Please leave at the door

Store Info

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Variable	What It Shows
`{{ shop.name }}`	Your store name
`{{ shop.url }}`	Your store URL
`{{ shop.email }}`	Your store contact email
`{{ shop.currency_symbol }}`	Currency symbol (e.g., $, €, £)
`{{ shop.permanent_domain }}`	Shopify domain (e.g., yourstore.myshopify.com)

Customer Info

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Variable	What It Shows
`{{ customer.first_name }}`	First name
`{{ customer.last_name }}`	Last name
`{{ customer.name }}`	Full name
`{{ customer.email }}`	Email address
`{{ customer.phone }}`	Phone number

Delivery and Pickup Details

These are the selections the customer made at checkout:

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Variable	What It Shows
`{{ attributes['Delivery Method'] }}`	Pick Up, Delivery, or Shipping
`{{ attributes['Delivery Date'] }}`	Selected date
`{{ attributes['Delivery Time'] }}`	Selected time slot
`{{ attributes['Pickup Security Code'] }}`	Pickup verification code (if enabled)

Pickup Location

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Variable	What It Shows
`{{ location.name }}`	Location name
`{{ location.address1 }}`	Street address
`{{ location.address2 }}`	Address line 2
`{{ location.city }}`	City
`{{ location.province }}`	State / Province
`{{ location.zip }}`	Postal code
`{{ location.country }}`	Country
`{{ location.phone }}`	Phone number

Delivery Address

Available in Out for Delivery, Order Delivered, and Order Picked Up templates. This is the address the order is being delivered to.

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Variable	What It Shows
`{{ delivery_address.name }}`	Recipient full name
`{{ delivery_address.first_name }}`	Recipient first name
`{{ delivery_address.last_name }}`	Recipient last name
`{{ delivery_address.company }}`	Company name
`{{ delivery_address.address1 }}`	Street address
`{{ delivery_address.address2 }}`	Address line 2
`{{ delivery_address.city }}`	City
`{{ delivery_address.province }}`	State / Province
`{{ delivery_address.zip }}`	Postal code
`{{ delivery_address.country }}`	Country
`{{ delivery_address.phone }}`	Phone number

Customer Address (Staff Templates)

Available in New Order Notification and Order Edited templates. This is the same address as above, but uses shipping_address as the variable name in these templates.

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Variable	What It Shows
`{{ shipping_address.first_name }}`	First name
`{{ shipping_address.last_name }}`	Last name
`{{ shipping_address.company }}`	Company name
`{{ shipping_address.address1 }}`	Street address
`{{ shipping_address.address2 }}`	Address line 2
`{{ shipping_address.city }}`	City
`{{ shipping_address.province }}`	State / Province
`{{ shipping_address.zip }}`	Postal code
`{{ shipping_address.country }}`	Country
`{{ shipping_address.phone }}`	Phone number

Order Items

Use a for loop to list the products in the order:

{% for line in line_items %}
  {{ line.title }} x {{ line.quantity }} — {{ shop.currency_symbol }}{{ line.price }}
{% endfor %}

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Variable	What It Shows
`{{ line.title }}`	Product title
`{{ line.sku }}`	SKU
`{{ line.quantity }}`	Quantity ordered
`{{ line.variant_title }}`	Variant (e.g., Size: Large)
`{{ line.price }}`	Item price
`{{ line.image }}`	Product image URL
`{{ line.is_refunded }}`	Whether the item was refunded
`{{ line.properties }}`	Custom line item properties (e.g., gift message, engraving)
`{{ line.product.title }}`	Product name

Variables Available in Specific Templates Only

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Variable	Available In	What It Shows
`{{ qr_code_data_url }}`	Ready for Pickup	QR code image for pickup verification
`{{ id }}`	New Order Notification, Order Edited	Shopify order ID (useful for admin links)

Show Content Conditionally

You can show different content depending on the delivery method:

{% if attributes['Delivery Method'] == 'Pick Up' %}
  Please pick up your order from {{ location.name }}.
{% else %}
  Your order will be delivered to your address.
{% endif %}

Or show a section only when a value exists:

{% if attributes['Pickup Security Code'] %}
  Your pickup code: {{ attributes['Pickup Security Code'] }}
{% endif %}

Best Practices

Keep subject lines under 50 characters for better email deliverability
Use clear, action-oriented language in your email body
Test your templates with the preview function before going live
Maintain consistent branding across all email templates
Use conditional logic to show relevant content based on the delivery method

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