How to Control Widget Visibility by Product or Customer

Control which products and customers see the Bird Pickup & Delivery widget in your cart and checkout.

Hide the widget for digital products like gift cards. Control visibility for wholesale customers. Show it only for specific product categories or customer types. Use product tags, customer tags, or both for precise control.

Before You Start

Complete these prerequisites before configuring widget visibility:

• Tag your products in Shopify: Go to Products > Select Product > Tags and add relevant tags (e.g., “giftcard”, “digital”, “wholesale”)
• Tag your customers in Shopify: Go to Customers > Select Customer > Tags and add customer tags (e.g., “wholesale”, “b2b”, “local”)
• Verify tag spelling: Tags are case-sensitive - ensure exact spelling matches between Shopify and Bird App settings

Need help tagging? See our How to Bulk Add Tags to Products in Shopify guide for efficient setup.

Critical: Mixed Cart Behavior

Important limitation to understand before configuring:

Mixed carts behave differently with widget visibility rules. The widget shows if ANY cart product has no hide rules, even if other products have hide rules applied.

Example: If you hide the widget for “giftcard” products but a customer adds both a “giftcard” and a “shirt” to their cart, the widget will still appear because “shirt” has no hide rules.

To ensure widget hides in mixed carts, apply hide rules to ALL products that should not show the widget, or use “Only Show Widget” rules instead of “Hide Widget” rules.

Configure Widget Visibility

Set up precise widget display rules using product and customer tags.

Step 1: Open Widget Visibility

1. Navigate to Bird App Settings > Widget Visibility

1. Select Conditionally show the widget

Step 2: Choose Control Method

Under Control visibility, select one of three options:

Option 1: Based on Products

Control widget visibility using product tags or SKUs.

• Enter Product Tags (e.g., “giftcard”) and/or SKU (e.g., GIFT-*)
• Set Visibility to Hide widget for above products or Only show widget for above products

Option 2: Based on Customers

Control widget visibility using customer tags.

• Enter customer tags (e.g., “wholesale”, “b2b”) under Customer Tags
• Set Visibility to Hide widget for above customers or Only show widget for above customers

Option 3: Based on Both

Combine product and customer tags for precise control.

• Enter both product tags/SKUs and customer tags
• Widget shows or hides only when both conditions match
• Example: Show widget only for “perishable” products bought by “local” customers

Step 3: Save your changes

1. Click Save to apply your configuration

That’s it! Your widget now displays according to your product and customer rules.

Test Your Setup

Verify your configuration works correctly before going live:

1. Test with tagged products: Add products with your configured tags to cart
2. Test with mixed carts: Add both tagged and untagged products together
3. Test customer rules: Log in as a customer with configured tags
4. Use Widget Preview: Test different scenarios using the preview feature

Pro Tip: Test during low-traffic hours to avoid disrupting real customers.

Important Behavior Notes

Customer-Only Limitations

Customer-based rules only affect the cart widget:

• Customer tags control widget visibility on the cart page only
• For Shopify Plus stores: Customer tags don’t affect the checkout extension behavior
• For non-Plus Shopify stores: Customer tags only control the cart widget, since no checkout widget exists

Related Articles

• Can I hide the widget for subscriptions, gift cards, or specific products?
• What is the difference between Product Availability and Product Override?
• How to Bulk Add Tags to Products in Shopify
• How do I exclude certain products from specific delivery or pickup options?